Morphix Technologies
Saving Lives with Colorimetric Chemical Detection.
The Client
Morphix Technologies has a 30-year history of developing and manufacturing colorimetric chemical detection solutions. Used by some of the world’s largest companies and government agencies, Morphix’ products are trusted globally.
Challange
The Motphix team came to Black Tempo with an old outdated website that did not propertly highlight their products with high-quality content or activly educate the various customers they serve with tailored product information and use cases. They needed to build a new platform that was educational, easy to use, professional and excelled in search engine marketing.
Solution
Strategy
Web Design
Photography
Video Production
Web Design
We developed a mobile-responsive website that is optimized for user expeience and search engine marketing. The new Morphix website has navagational elements that allows custmers to find relevant products based on use case, chemical detection type and industry. The website can be viewed in 13 languages to serve their over-seas clients.
Photography
The Black Tempo creative team produced and developed a full suite of photography that effectivly highlights their products. Photgraphy includes stand alone product photography, action shots, how-to photos, and application content.
Video Production
Our video production team planned, filmed and edited a Morphix Technologies brand video that educates website users about their line of chemical detection products and gives them an inside look at the brand behind the products.
Results
31%
Increase in organic search traffic
88%
Increase in average website session duration
32%
Decrease in website bounce rate
15%
Increase in page views/session
Summary
The new Morphix Technologies website has given their web users a quantifiable user experince increase bsaed on longer session durations, increased pages viewed per session and a dcreease in bounce rate indicate. New website users are now able to learn more about the Morphix brand and find the exact information they are looking for. Our dual user and search engine focused approcah has given them an increase in user genrated analytic signals and an incrase in organic search traffic.