Dynamis Alliance
Using technology to forge The Will to Fight.
The Client
Dynamis Alliance was Founded by SEAL team six veteran Dom Raso. Dynamis is focused on strengthening their community mentally, physically, and spiritually by forging the Will to Fight and a Crush Everything mindset.
Challange
Dynamis Alliance came to Black Tempo with the challenge of developing an e-commerce website, an online training platform, and multiplying their digital marketing efforts in order to drive user engagement and grow their sales.
Solution
Web Design
Email/SMS
Facebook Ads
Podcast
Web Design
We developed a power e-commerce platform that is fully mobile responsive and optimized for sales. The new Dynamis website has the capability of selling physical products, digital subscriptions, managing wholesale orders, and has a fully integrated Learning Management System for online courses.
Email, SMS & Analytics
Klaviyo marketing automation platform is fully integrated with the Dynamis Alliance platform. Automated email up-sell, cross-sell, abandoned cart notifications, newsletters, and more keep users engaged and maxamize their e-comemrce ROI.
Facebook & Instagram Ads
Once our store and client retention systems were in place, we needed to drive new sales. We leveraged Facebook & Instagram ads to drive website subscriptions and product sales with an 18x Return on Ad Spend, or 1800% ROI
The Will to Fight Podcast
We worked with Dom Raso, the founder of Dynamis Alliance to launch the Will to Fight Podcast. Black Tempo managed video production, audio production, promotional content creation and distribution to all major platforms where podcasts are consumed such as iTunes, Stitcher, Spotify, and more.
Results
100k+
Monthly Page Views
128%
Increase in e-commerce sales
30k
Newsletter opt-ins
17.98
ROAS – Return on Facebook ad spend
230%
Increase in Search Engine Rankings
500+
Paid monthly Subscribers in 60 days
58%
Email open rate
100k
Over 100k podcast downloads
Summary
Reimaging the Dynamis Alliance/Crush Everything brand experience and marketing strategy resulting month over month automated growth. The new tech stack and digital platform empowers the Dynamis team to leverage technology in a way that engages with their audience and creates new steams of income. This has unlocked new channels for brand growth, customer retention and scalability.